Aveda is a manufacturer of flower and plant-based skin care, cosmetics, perfume and hair products. The Aveda Institute in Minneapolis, New York City, Washington, DC and many other cities trains students in cosmetology.  Aveda is now part of Esteé Lauder Companies, after being sold for US$300 million. Aveda’s first product was a clove shampoo, created by y Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the healing properties of Ayurveda (the Hindu science of longevity) and aroma and that was his first vision for a company.

Aveda uses mostly organic ingredients. Its products are not tested on animals.

Aveda’s product portfolio:
Haircare – Shampoo, Conditioner, Treatment, Styling and Accessories
Styling – Gels, Pre-style and Hairspray
Skincare – Cleaner, Toner, Moisturisers
Perfume
Full-range of make-up

Ingredients
Natural ingredients.
Harnesses the wind as an alternative energy source for manufacturing through partnership with Native Energy which is an organisation that supports and builds renewable energy products.
Against animal testing on the products
Sources sustainable, organic ingredients at fair prices in a way that is harmonious with indigenous practices and takes steps to improve the environmental quality and health of the community.

Packaging
Aveda, reduce waste by printing product information directly on bottles and boxes rather than on separate sheets of paper.
Bottles and jars are 80% PCR, made from HDPE #2, PET #1 or Glass, and can be recycled through most municipal recycling programs.
Works with suppliers who manufacture our packaging materials using renewable energy.
All folding cartons can also be recycled as paper board.

Support programs & Corporate Contributions
Recycle Caps Program – Plastic bottle caps will be collected at stores and schools and then sent by Aveda to a recycling company so that the caps can be made into new caps and containers.
Breast Cancer Awareness – Every October, we donate a portion of proceeds from our Pink Ribbon Hand Relief to the Breast Cancer Research Foundation. Since 2005, they’ve contributed nearly $1 million.

Accolades
Awarded the prestigious Corporate Achievement Award at the Smithsonian-Hewitt National Design Museum
PETA – “Best Cruelty-Free Spa Treatments” in the sixth Annual Proggy Awards (Proggy is for “progress”).
Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business known as The Ceres Principles.
The first beauty company to achieve a Cradle to Cradle sustainability endorsement.