Pangea Organics, a Boulder, Colorado-based organic bodycare company, was reaching the four-year mark when founder and CEO Joshua Onysko approached IDEO to help redefine its brand expression. Small in size, with limited distribution, Pangea Organics was in need of an identity and brand language that would increase demand while embracing the sustainability and organic living philosophies upon which the company was founded.

Packaging from Pangea Organics features a glueless carton design. Both packages are FSC certified and printed by an FSC certified printer. The bottles used are brown glass that is screen printed instead of using a paper label. (Paper labels are a waste of paper and usually uses glue which contains VOCs) Pangea products were developed to reduce the waste of packaging, and their products last two to three times that of their competitor’s products.

The packagings are plantable as they are plantable as they have been infused with organic seeds.

Beautiful way to compost!

Design company: IDEO

Read the case study.